As a business owner, you likely understand how important it is to have a website. Virtually no business can make it today without a quality, easy to use, and search engine optimized site. However, not all SEO is good SEO – regardless of what the so-called SEO pros have to say.
When you hire a SEO Company in Miami, it is a good idea to take a look at past clients they have worked with to determine if they really know what they are doing. After all, if they don’t, your site won’t have the right SEO juice.
Content is Still King
Regardless of all the hype and contrary bits of information out there, content is still definitely king. If you don’t have content that is valuable, informative, and well-written the search engines are going to notice and it isn’t going to bode well for you, or your position in the search engine results pages (SERPs). If you are currently working with an SEO company that doesn’t encourage you to create great content, then it may be time to begin thinking about making a change. The fact is, having great content is essential to have a site that ranks well.
Keywords are Important – But Not the Only Important Factor
Doing keyword research prior to creating a blog or post is important, but keywords aren’t the “end all” when it comes to a good SEO ranking. In fact, using keywords too many times is only going to result in your site appearing spammy and being dropped in SERPs. The best way to avoid this is to ensure you are using keywords sparingly. Some great areas to include keywords include the title, subheadings, first and last sentence, and your Meta description. If you have a keyword saturation rate of more than three percent of your total copy, it is too much and you are going to wind up being penalized.
When you use these basic tips, you will find that your website is able to rank well in search engines. However, if you ignore this information, chances are you are going to drop significantly. Be smart and find an effective and knowledgeable SEO partner to work with. This will help you achieve the best results possible regarding SEO and your website.
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