The e-commerce industry has grown by leaps and bounds in the past few years. Today, there are hundreds of businesses that are operating exclusively online. There are many advantages to running an online store. Apart from the fact that it costs significantly less money to set up an online store than a brick-and-mortar store, many people prefer setting up their businesses on the Web just because it allows them to target a much greater audience without having to spend as much money. Platforms such as Magento have made it easy for people to set up their businesses online without having to worry about major issues.
What is Magento?
Magento is an open source e-commerce platform that was written in PHP, another open source programming language. Magento was published by Varien Inc. back in 2008, and has grown considerably in popularity since then. Magento currently holds the lion’s share of the e-commerce platform market. According to estimates, it is used by almost 30% of users who have their own online stores. Magento development is also offered by a litany of different web development companies. Magento is widely used as an e-commerce platform and offers plenty of benefits. Here are just some of the many benefits that this platform offers:
Features
Even though it is free, Magento comes packed to the brim with a litany of different features. The program offers advanced search capabilities, layered navigation, wish lists, product comparisons, email listings, multi-store features and a whole lot more. Essentially, the platform is perfect not only for the buyer, but sellers as well. The platform will allow you to categorize your products and make it easy for shoppers to find what they are looking for.
Free
As an e-commerce platform, Magento is completely free. If you hire any company for their Magento development services, the company won’t charge you a fee for using the software license. Instead, you will only be charged for the company’s services. For many business owners who don’t have a lot of capital to begin with, Magento offers the perfect platform. It is an excellent choice to begin with, and is also highly scalable. As your store begins to gain popularity, you can introduce a variety of new features in order to make it more interesting for new customers.
Google Services
For shop owners who want to know more about the rising trends and analytics pertaining to their store, Magento offers an excellent choice. By shaking hands with Google, the company now offers all of Google’s services on its platform. You can use services such as Google Checkout, Google Base, and Google Analytics in order to better understand and study the data regarding your store.