What is SEM and How Do You Get It Right?

by | Jan 5, 2018 | Search Engine Optimization

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Search engine marketing (SEM) in Chicago, IL, is an extremely effective way of growing your business. As the marketplace grows and becomes more competitive and millions of companies try to be the most noticeable, you need to use every tool available to keep and get more customers. In the current economy it is more important than it has ever been to grab the eyes of online customers. SEM can be the perfect method for enticing new customers.

What is SEM?

SEM is simply put as a way of using paid advertisements to make certain that your business appears on search engine results pages (SERP). In that way your company will be part of the results that are found under certain searches. Say your company produces and sells automotive parts. Using certain keywords such as “tires” or “fan belts” means that people who are searching for those items on Google or other search engines will quickly see that your company can provide what they need. The most important fact for you to realize is just how impressive a tool this can be for your business. At the exact same time as someone is ready to purchase, they see your company and what you can do for them.

Digital Marketing Needs to be Aggressive

To achieve the greatest results possible, not only do you need to use the best keywords, but your account needs to be structured properly. It needs to be structured out of five separate fundamental elements:

  • Keywords
  • Ad copy
  • Ad campaigns
  • Ad groups
  • Landing pages

The automotive company referenced earlier could be grouped into a Winter campaign which showcases snow tires, chains, ice scrapers and snowbrushes. At Paul Gregory Media, they are highly skilled at setting up search engine marketing and have done so already for some of this country’s leading businesses.

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