The Importance of Mobile Optimization for Local SEO

by | Apr 5, 2017 | Search Engine Optimization

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One of the most important developments in the last few years for online advertising and SEO optimization is the rise of mobile. As smartphones and tablets have developed, grown more popular, and reached levels of sophistication that have even caused consumers to forego traditional desktop computers altogether, so web browsing has also changed. This becomes especially significant, though, when you’re dealing with local SEO services. Here are some reasons why mobile is more important than ever for SEO.

1. When Google Changes, It’s a Sign of the Times

According to, one of the biggest changes Google has made in 2017 is a concept called “mobile-indexing first.” In other words, Google is placing emphasis on users browsing the Internet using a mobile device. This is not only an important development in terms of SEO and paid advertising, but also in regard to how content is accessed and where.

2. Mobile is Starting to Overtake Desktop

Stat Counter reported last October that for the first time, users accessing the Internet via a mobile device outnumbered those on a desktop platform, clocking mobile users at 51.3 percent of worldwide Internet browsing. This means that mobile is no longer the back-up for people who are out of their home and want to access the Internet, but don’t have a computer. There are people who are now relying almost solely on mobile devices to access the Internet, and there are many worldwide.

3. How to Optimize for Mobile

There are the basics, such as ensuring that your website has a mobile version. Although it seems obvious, there are a huge amount of businesses that still haven’t bothered optimizing their mobile appearance. If someone can’t access your website and they’re in the middle of searching for a service while on the go, it’s likely they’ll simply move on to the next search result.

There’s more to it than that, and that’s where you’ll want to work with professionals. Just as in the case of traditional SEO, using a professional company that can design an entire campaign based on your businesses needs is invaluable.

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